Mastering the 5 C's of Personal Branding

Lagos has been blazing hot lately; we can all agree on that, right? 😅 Whether you're indoors or out, the heat demands attention. How's your week been, though? I hope it's been productive despite the weather trying to slow us all down.

A few days ago an acquaintance transitioning into tech asked me to put her through on how to brand herself in this tech ecosystem. My first thought was why do you think I know how to? That was a huge task knowing I was still on the journey perhaps she read my newsletters. Well in response to her request, I decided to write to all of you in case you missed the previous letters I had written about personal branding. This will also serve as a map for my personal branding.

We all know that building a personal brand in today's world to shine through the noise has become essential, whether you’re a professional, entrepreneur, or influencer. Personal branding is about showcasing your unique strengths and qualities, But where to start? 

November 29th at 11 AM is the perfect moment to dive deep into the art of personal branding with our webinar happening on our IG Live (@womenintechnigeria):  Your Story, Your Brand: The Power of Personal Branding for Women in Tech with Blessing Abeng. Here, we’ll guide you through the 5 C’s of personal branding; Clarity, Consistency, Content, Connection, and Confidence—so you can craft a brand that leaves a lasting impression.

What are the 5 C’s?

1. Clarity

The first step in building a personal brand is understanding who you are, what you stand for, and the message you want to convey. Clarity is about defining your unique value and positioning yourself with precision. Identify your strengths, passions, and goals. What are the key messages you want your audience to remember? 

2. Consistency

Always show up! Once you have clarity, consistency is the key to growing your brand identity. Consistency across all platforms or your most used social media platform helps your audience recognize and remember you. From the tone of your messages to the visuals, ensure there is uniformity.

3. Content

Content is the bridge that connects your brand to the world. Whether through blog posts, social media, videos, or podcasts, high-quality, valuable content showcases your expertise and engages your audience. Create content that resonates with your audience, answer their questions, and address their needs. Remember, content should not just inform but also inspire and foster a connection with your audience.

4. Connection

Building a personal brand isn’t just about promoting yourself; it’s about forming genuine connections. Engage authentically with your audience by sharing stories, responding to comments, and being approachable. 

5. Confidence

Confidence is the glue that holds your personal brand together. Believe in yourself, and the value you bring. Trust me when I say confidence will show in how you present yourself and engage with others.

Her Tech Journey

Catch the latest on our series, this week we had the opportunity of having a chat with Tinuade Oguntuyi, God’s beloved baby, a wife, and mother who is a multi-award-winning Tech Mentor, passionate STEM Inclusion evangelist, educator, and international speaker. She also serves as a Co-Chair of the Infrastructure, Access, and Connectivity working group of the Internet Society (Nigeria Chapter) and a Fellow of the Nigerian School on Internet Governance, FNSIG. Her love for tech spanned from her gap year when she didn’t meet the cut-off mark for Medicine in the Joint Admission Matriculation Board (JAMB) exams twice. She was enrolled at the University of Lagos Computer Center to study a certificate course in Computer appreciation and this singular experience opened her to a world of new possibilities. Read here about how her passion influenced her career. 

Event Roundup

For all my designer babes, this promises to be an engaging session where you can gain insights from over 15 industry leaders on building innovative leadership in your careers and global design techniques. Whether you're an innovator, a student, or just curious about designs, there is a ticket for everyone here.

The Africa Startup Festival sets the tone for 2025 The event will convene top investors, founders, builders, and operators to discuss how tech advancements and strategic innovations are transforming various industries in Africa. Get your tickets here.

Secure a spot to connect with tech disruptors and industry leaders at ConTech Nigeria here From interactive sessions and keynote speeches to networking opportunities, get ready to dive deep into the future of tech and connect with like-minded visionaries.

Art of Technology Lagos, get ready to engage and connect with AI Pioneers here. Don’t miss this opportunity to be at the forefront of Lagos’s vibrant tech scene and experience firsthand the future of technology!

Job Opportunities

Check out this latest program, The Sterling Momship Program for moms ready to transition back into the workforce. Know a mom who would benefit from this opportunity? Share this program with her and help her take the next step!

Remember, building a strong personal brand takes time, so stay committed, stay genuine, and let your unique voice shine. 

See you at the Webinar!